James Guild – “Basic Cable”

By: Seamus Fay

Van Buren representatives James Guild and Lord Felix have repeatedly proven themselves to be two of the most polished and promising creatives in Brockton and beyond with thorough releases and well-executed creative visions. Today, keeping this turned going and marking the official start of PNHX season, James Guild is back on our pages to deliver “Basic Cable”, an audio and visual release directed by Lord Felix and produced by the legend himself, Latrell James.

Immediately marking itself with an “organized chaos” kind of approach to illustrate the way that Guild’s introspective all-telling lyricism compliments James’ enthusiastic production, this video finds itself exploring Guild’s house and the cluttered mess that seems to fuel the inner conflict in his mind. The rising talent’s unrivaled honesty and brutally truthful manner with himself makes for an entertaining listen that any listener can resonate with, all the while seeing a perfect duality between the cheerful beat and hidden demon found at the end of the journey.

This thorough release undoubtedly performs to the high threshold of quality that both Felix and Guild consistently set for themselves, and “Basic Cable” only reminds fans that James Guild is about to make some serious noise with his forthcoming debut PHNX. Additionally, with names like Latrell James to help out along the way, I’m confident in saying that Guild is destined for a bright future. Get hip to his infectious energy by clicking play below and be sure to keep an eye out for announcements on Guild’s debut project coming in 2018.

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